Welcome to The Business of Personal Training site. Throughout my career as a personal trainer and fitness club manager that has lasted 38 years, I’ve realized that one of the biggest reasons for personal trainers perpetually struggling to build their client base is their lack of understanding of the business side of, well, their business.
While I have been educating personal trainers for most of my career, the earlier years were spent teaching principles of strength and conditioning. However, once I saw that the greatest need was in the area of business, I changed my educational focus there. For the last 10+ years, I have read over 100 books, tons of articles, watched videos, and attended business conferences all to gain business expertise so that I could pass that information on to other personal trainers. My book, The Business of Personal Training from Human Kinetics is available and I have now launched this site to be able to help even more of the personal training community.
There are three levels to this site:
- Just come by and read the blog posts or sign up to receive an email notification when there is a new post.
- Sign up for the free monthly newsletter.
- Go deeper with your commitment and Take the Course. I will be recording a series of videos that will take you through the content provided in the book and give you an opportunity to discuss issues with
It is my sincere hope that you choose to let me help you build your personal training career, whether you are working for someone else or are breaking out on your own.
Best wishes, Mark A Nutting (more about Mark)