Welcome to The Business of Personal Training site. My career as a personal trainer and fitness club manager began in 1980, and throughout that time I’ve realized that one of the biggest reasons for personal trainers perpetually struggling to build their client base is their lack of understanding of the business side of, well, their business.
I have been educating personal trainers for most of my career. The earlier years were spent teaching principles of strength and conditioning, however, once I saw that the greatest need was in the area of business, I changed my educational focus there. For the last 10+ years, I have read over 100 books, tons of articles, watched videos, and attended business conferences all to gain business expertise so that I could pass that information on to other personal trainers. My book, The Business of Personal Training from Human Kinetics, was published in 2018 and, as of April, 2021, I will be offering a business certification for personal trainers. The Personal Training Business Certification (PTBC) will be a for personal trainers to assure potential employers, partners, or lenders that they have a good base of knowledge of how to build and run their business.
Whether you choose to become certified or not, this site will also be offering a fitness business blog that I hope you will read, comment, and discuss the ideas presented there.
Best wishes, Mark A Nutting